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Strategic Brand Management : Building, Measuring, and Managing Brand Equity

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BookPublisher: New Delhi (India) Pearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd. 2015Description: 586p.ISBN: 978-93-325-4220-4.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Marketing	MAJU	Marketing	658.15 (Browse shelf)	Available		7539

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Previous	658 Consumer Behavior	658.07 Principles of Marketing	658.1 Marketing Channels	658.15 Strategic Brand Management : Building, Measuring, and Managing Brand Equity	658.15 Marketing Strategy	658.15 Twentieth Century Management tools and techniques marketing	658.15 Services Marketing Integrating customer focus across the firm	Next

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