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Strategic Brand Management : Building, Measuring, and Managing Brand Equity

By: Keller, Parameswaran, Jacob.
Material type: materialTypeLabelBookPublisher: New Delhi (India) Pearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd. 2015Description: 586p.ISBN: 978-93-325-4220-4.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Marketing MAJU
Marketing 658.15 (Browse shelf) Available 7539
Total holds: 0

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