Keller, Parameswaran, Jacob
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - New Delhi (India) Pearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd. 2015 - 586p.:
978-93-325-4220-4
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - New Delhi (India) Pearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd. 2015 - 586p.:
978-93-325-4220-4