| 000 -LEADER |
|---|
| fixed length control field |
00385nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190722s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-93-325-4220-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Parameswaran, Jacob |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic Brand Management (Building, Measuring, and Managing Brand Equity) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
586 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
