Keller, Parameswaran, Jacob
Strategic Brand Management (Building, Measuring, and Managing Brand Equity) - India Pearson India Education Services Pvt. Ltd. 2016 - 586
978-93-325-4220-4
Strategic Brand Management (Building, Measuring, and Managing Brand Equity) - India Pearson India Education Services Pvt. Ltd. 2016 - 586
978-93-325-4220-4