000 00443nam a2200133Ia 4500
008 190722s9999 xx 000 0 und d
020 _a978-93-325-4220-4
100 _aKeller, Parameswaran, Jacob
245 0 _aStrategic Brand Management : Building, Measuring, and Managing Brand Equity
260 _aNew Delhi (India)
_bPearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd.
_c2015
300 _a586p.:
942 _cBK
942 _e4th Ed.
999 _c914
_d914