000 00265nam a2200109Ia 4500
008 190914s9999||||xx |||||||||||||| ||und||
100 _aJean Noel Kapferer
245 0 _aStrategic Brand Management
260 _aUSA
_bMcGraw -Hill
_c1995
300 _a653
942 _cBK
999 _c8443
_d8443