| 000 | 00393nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c13790 _d13790 |
||
| 020 | _a9781260092127 | ||
| 082 | _a658.8 | ||
| 100 | _aWilliam Perreault, Jr. ; Joseph Cannon ; E. Jerome Mccarthy | ||
| 245 | _aEssentials of Marketing : A Marketing Strategy Planning Approach | ||
| 250 | _a16th edition | ||
| 260 |
_aUSA _bMcGraw Hill Education _c2019 |
||
| 300 | _aXXXI, 736 pages | ||
| 942 | _cBK | ||