000 02384cam a22003858a 4500
999 _c12559
_d12559
001 16832778
003 MAJU-Karachi
005 20201003100846.0
008 110617s2011 njua b 001 0 eng
010 _a 2011026195
020 _a9781119993643 (hardback)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD38.7
_b.H44 2011
082 0 0 _a658.8/3
_223
084 _aBUS043000
_2bisacsh
100 1 _aHedin, Hans.
245 1 4 _aThe handbook of market intelligence :
_bunderstand, compete and grow in global markets /
_cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
250 _a1st ed.
260 _aHoboken, N.J. :
_bWiley,
_c2011.
300 _ax, 244 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
520 _a"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
520 _a"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
650 0 _aBusiness intelligence.
650 0 _aMarketing research.
650 0 _aBusiness intelligence
_vCase studies.
650 0 _aMarketing research
_vCase studies.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
700 1 _aHirvensalo, Irmeli.
700 1 _aVaarnas, Markko.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cMARKETING