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1. Strategic Brand Management ( Building, Mearsuring, and Managing Brand Equity)

by Keller, Parameswaran, Jacob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Ed. Sevices Pvt. Ltd. 2015Availability: Items available for loan: MAJU (1). Location(s): 658.827.

2. Social Research (An Evolving process)

by Don G. Mctavish, Herman J. Loether.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Ed. Sevices Pvt. Ltd. 2015Availability: Items available for loan: MAJU (1). Location(s): Shelf No:A1 305.

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