Keller, Parameswaran, Jacob <br/><br/>
Strategic Brand Management : Building, Measuring, and Managing Brand Equity 

 - New Delhi (India)  Pearson Education, Inc. /Dorling Kindersley (India) Pvt. Ltd.  2015 
 - 586p.: 
<br/><br/><label>ISBN: </label>978-93-325-4220-4