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Services Marketing Integrating customer focus across the firm

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BookPublisher: New Delhi Tata McGraw Hill 2003Description: 2003.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Marketing	MAJU	Marketing	658.15 (Browse shelf)	Available		5481

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Previous	658.15 Strategic Brand Management : Building, Measuring, and Managing Brand Equity	658.15 Marketing Strategy	658.15 Twentieth Century Management tools and techniques marketing	658.15 Services Marketing Integrating customer focus across the firm	658.2 The Marketing Casebook, teachers manual	658.2 Readings in Global Marketing	658.2 Contemporary Cases in Consumer Behavior	Next

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