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Strategic Brand Management (Building, Measuring, and Managing Brand Equity)

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BookPublisher: India Pearson India Education Services Pvt. Ltd. 2016Description: 586.ISBN: 978-93-325-4220-4.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Marketing	MAJU	Marketing	658.827 (Browse shelf)	Available		7287

Total holds: 0

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Previous	658.8/7 Retailing management /	658.8102 Scientific Selling	658.82 Advertising Planning & Decision Making	658.827 Strategic Brand Management (Building, Measuring, and Managing Brand Equity)	658.83 Consumer Behavior	658.83 Advertising Principles and Practice	658.83 Consumer behavior /	Next

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