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Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.

By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type: materialTypeLabelBookPublisher: Australia ; Mason, OH : South-Western Cengage Learning, c2010Edition: 5th ed.Description: xxiv, 493, [151] p. : ill. ; 27 cm.ISBN: 9780547079929 (hardcover).Subject(s): Consumer behavior
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Item type Current location Collection Call number Status Date due Barcode Item holds
Marketing MAJU
Marketing 658.83 (Browse shelf) Available 9726
Total holds: 0

Includes bibliographical references and indexes.

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