Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.
By: Hoyer, Wayne D.
Contributor(s): MacInnis, Deborah J.
Material type:
BookPublisher: Australia ; Mason, OH : South-Western Cengage Learning, c2010Edition: 5th ed.Description: xxiv, 493, [151] p. : ill. ; 27 cm.ISBN: 9780547079929 (hardcover).Subject(s): Consumer behavior
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Marketing | MAJU | Marketing | 658.83 (Browse shelf) | Available | 9726 |
Total holds: 0
Includes bibliographical references and indexes.
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