The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
By: Hedin, Hans.
Contributor(s): Hirvensalo, Irmeli | Vaarnas, Markko.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, 2011Edition: 1st ed.Description: x, 244 p. : ill. ; 26 cm.ISBN: 9781119993643 (hardback).Subject(s): Business intelligence | Marketing research | Business intelligence -- Case studies | Marketing research -- Case studies | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/3 Other classification: BUS043000 Summary: "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--Summary: "This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Marketing | MAJU | Marketing | 658.8/3 (Browse shelf) | Available | 9759 |
Browsing MAJU Shelves , Collection code: Marketing Close shelf browser
Includes bibliographical references and index.
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
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