Strategic Brand Management (Record no. 8443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00265nam a2200109Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jean Noel Kapferer |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | McGraw -Hill |
| Year of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 653 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | Marketing | MAJU | MAJU | | 2019-09-14 | 658.26 | 3156 | Marketing |