| 000 -LEADER |
|---|
| fixed length control field |
00276nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190906s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tim Ambler |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing From Advertising to Zen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Tata McGraw Hill |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
365 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
