| 000 -LEADER |
|---|
| fixed length control field |
00334nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190723s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-93-325-7414-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sandra Moriarty |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC : principles and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chennai |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
669.:P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
