Essentials of Marketing : A Marketing Strategy Planning Approach (Record no. 13790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260092127 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | William Perreault, Jr. ; Joseph Cannon ; E. Jerome Mccarthy |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing : A Marketing Strategy Planning Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | McGraw Hill Education |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXXI, 736 pages |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | Marketing | MAJU | MAJU | Shelf No.A-3 | 2023-08-29 | 658.8 | 10876 | Marketing |