The New Rules of marketing & PR (Record no. 13601)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119854289 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David Meerman Scott |
| 245 ## - TITLE STATEMENT | |
| Title | The New Rules of marketing & PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | John Wiley & Sons |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 462 Pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | Marketing | MAJU | MAJU | Shelf No.A-3 | 2022-12-19 | 658.8 SCO | 10656 | Books |