Oversubscribed : (Record no. 13450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01658cam a22001938i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780857088253 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Priestley, Daniel, |
| 245 10 - TITLE STATEMENT | |
| Title | Oversubscribed : |
| Remainder of title | how to get people lining up to do business with you / |
| Statement of responsibility, etc | Daniel Priestley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | John Wiley & Sons Ltd |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 310 pages |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but also will have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. In this new edition, you will learn: The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do. Specific steps for getting into the mind of your customer so they only want to buy from your business. How to structure campaigns and product launches that systematically get your business Oversubscribed. How to impliment a process of signalling to market and collecting signals back from market to build up desire and demand for your products and services"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Small business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | Business | MAJU | MAJU | Shelf No.A-1 | 2022-11-24 | 658.8 | 10549 | Books |