Marketing Research An Applied Orientation (Record no. 12326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Naresh K. Malhotra and Satyabhusan Das |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 955 pages. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| | | Marketing | MAJU | MAJU | Shelf No.A39 REF | 2020-03-05 | 1962.00 | 658.83 | 9610 | Marketing |